
A screen-dump of my Twitter profile @Morts_Lindholm
All my previous posts have been about photography and about topics related to photography. Today I have decided to pass on a few tips and tricks that applies to a more broad audience; the value of blogging and tweeting.
Ever since 2002, when Jonathan Abrams and Peter Chin founded the online platform ‘Friendster’ and thereby officially kicking off the online platform which we now know as social media, it has been the highest priority for companies, politicians, celebrities and athletes to create online ‘aliases’ to cope with the increasing popularity of online interaction.
Today we have several online platforms which includes; Facebook, YouTube, Flikr, Vimeo, LinkedIn, Myspace, Twitter and most recently the Google project Google+. All of these platforms are based on the same basic ‘ideology’, which is to share and to follow (or to put it in a more narcissistic way: to see and to be seen).
As a photographer I am using these platforms too, most prominently the universe that is Twitter, as I have found this to be the choice that works best for me. This might be different to you depending on your initial message, your strategy or your way of business.
If you want to succeed on Twitter there are a few tips, tricks and secrets that will make it easier for you to, not only attract new ‘followers’ but also to maintain the interest of the followers you already have. (this can easily be transferred to a range of other platforms such as Facebook, Google+ etc)
Make it interesting
This should not come as a surprise to anyone. If you manage to catch peoples attention when they see your profile the first time, you have already taken a huge step towards their future visits. The best way to do this, is to create an interesting and correct description of yourself or your business. Do not put any links or referrals into your description as this will show up automatically under your profile without taking up valuable space. Too many Twitter profiles do not have a correct or catching description, or even any description at all! A photo to support the profile will also increase the wow-factor of your profile. Do not use ‘eggheads’, Emoticons or cartoon caricatures unless you actually are one!. To create your own background and/or colour is also highly recommended. All of this should be mandatory before you even publish your first tweet!
Start Tweeting
With a limit of 140 characters it is important that you think through what you tweet about as you want get your message through without leaving important information out. Also if you are directing people to you blog, homepage or to any other external URL it is recommended to use one of the many URL-shorteners which are available online. From June 2011 it has also been possible to use Twitter for uploading photos, which is a great advantage as it makes your tweets even more interesting. Should you wish to use external photo-services which does still have a few advantages then TweetDeck, Twitpic and Twipho can all be recommended. (I personally prefer TwitPic due to the complete integration with my Iphone)
@ & #
No, I am not swearing at you! The @ (at) and the # (hash-tag) is two of your most important tools on Twitter. The @ is used to mentioning other Twitter-accounts, for instance my account is @Morts_Lindholm and Lady Gaga is known as @LadyGaga. This means that every time someone mentions me (i.e. my account name) I will be notified. This is especially important in relation to your interaction online. By ‘mentioning’ me you can either direct a public message to me, highlight me in your tweets or simply just because you want me to notice your tweet. The last is especially important, if you are trying to get your tweet re-tweeted by someone. The impact of re-tweeteting is invaluable.
The hash-tag (#) is used to highlight a certain topic, which is searchable on Twitter. If you are tweeting: “I am feeling absolutely lost”, no-one besides your followers will be able to see your tweet, where as if you tweet: “I am #feeling absolutely #lost”, then everyone who searches for Lost (TV Series) or Feeling (band) will be able to find your tweet. This takes a bit of thinking-through and planning, but done correctly it is very powerful. Remember that Twitter is not case-sensitive so whether you search for Morts (me) or morts (death in french) does not make a difference!
Follow-back
My last piece of advice is to ‘participate’. If you expect to get hundreds of followers without following anyone yourself, then you need to re-think your strategy (unless you are a celebrity and therefore have a lot of real-life fans already who are willing to spend their lives following you). The majority of profiles on Twitter are real people with normal, healthy interests. Usually if you follow people with similar interests, they will follow you back.
Whatever you do, please do not be tempted to ‘buy followers’ online. Many of these companies have a number of bots controlling an amount of profiles (as opposed to real-people-profiles) It might seem like a great idea, but it sure is not worth $40 that is for sure!
I hope you can use some of the ideas in this post, let me know if you have any other great tips or tricks, I will post the best here on the site.
Thank for reading
Morts